Down To Business – Up To No Good

2017 Pencil winner for the Crowne Plaza Hotel brief.
Down to business or up to no good - what will you get up to at Crowne Plaza? Young, urban business professionals are defined by their dualistic desires and demands. They are a generation who yearn for the serenity of the woods but expect high speed wifi in the cabin. The Crowne Plaza accommodates this generation through a dualistic brand identity whereby guests are encouraged to indulge in both business and pleasure in the one trip, because why have it one way when you can have it all?